You have come up with an idea for your website. You have figured out the logistics and have spent hours learning how to manage a website. Now that you are ready to pick your website requirement plan. This can be a daunting task if you are new to the topic. However, choosing a website requirement plan is not as alien as it might seem. As every website aims to deliver a specific goal, here are 5 points you must check before you nail your website plan:
Who’s the Boss?
Yes, you got it right. It’s the audience or the users. Okay, if you did not get it right you must be wondering why? Well, let us explore this idea.
The audience is your customer and identifying them is the key to getting traffic to your website and have organic growth for people who need the value you are providing. First, figure out the type of user that your website is going to target and attract. Make a list of the prospective and returning customers to understand the type of people regularly visiting your website. Identify the priority of your audience. If you follow these simple steps, it will help you structure your website and stand out in the crowd.
Let’s get some bees buzz in here then.
Your need is our need
Imagine yourself as a prospective customer. You are scrolling through the website that you created. What would make you not click to another website, and what would make you come back to this very website. A way of figuring this is to set a parameter for your ideal client, and answer the two questions:
What are they here for? How can you help them?
This parameter clarifies the needs you are appealing to and targeting to meet for your customers. The next step is to build trust and credibility. Your website needs to be able to provide a solution for the customer’s problem. Provide a little background detailing the problem and give an easy to understand layout of how you intend to solve it for them. This should do the trick.
Oh, and this part will help your agency understand your industry better.
What’s your selling point?
Is there a race without competitors? Of course not!
Learn what you should do and what you shouldn’t from them. Observe and understand what will set you apart. Is it the design, unique tools, key functionality, typography, layout, market offers, or User Interface/ User Experience (UI/UX) which will sell your pages? Ask yourself. Additionally, be sure to work to your strengths.
Once you have the answer, do not forget to tell your local SEO agency which aspect of your website you want to reach your users the most or which ones should go under pay-per-click advertising.
Let’s sell what we’ve got
You could have a website running for years, providing consistent and regular content. However, you do not attract a single visitor. Why? because nobody realizes you are out there. What you are providing is not getting put in front of the consumer’s eyes. This is where digital marketing comes into play.
To attract visitors to your website several powerful digital marketing tools place the ace today. Search Engine Optimization (SEO), pay-per-click (PPC) advertising, social media platforms, and email marketing are a few which you can depend on for boosting your trade. If these words seem alien and overwhelming, do not worry about it. As you learn more about it the easier and more comfortable you get with those ideas.
Approach a local SEO agency that gives you a fair idea of the topic and pay-per-click advertisement techniques apt for your brand-new website.
Make it count
How do you make it count? This is where you use the B-word. Budget (of course). Be clear about what you intend to do with your website and be transparent about the budget when you first approach agencies. A clear budget allows the agencies to consult you the best for your advantage.
Make sure your brief the web design company and the local SEO agency on your website’s goals. This allows them to clearly assess your situation and strategize the best plan for your business.
When you have invested some time and thought into your brief, you will have a much clearer picture of what you want. Additionally, this gives the agency a clear costing, timescales, and intentions for them to move your project forward.
Also, keep an arrangement with the website design firm on the hosting. Ensure that the level of assistance on the support and maintenance accounts for the ongoing costs.
A good agency will give you the best options as per your brief.
So, all set to build a brand-new website? Our website designers will help you come up with amazing concepts exclusively for you. Meanwhile, our digital marketing professionals are all geared up to meet to boost your business. Now, let’s get going then.
With over 30 professionals from across the globe, Oak Media is a Toronto-based web design firm that creates the website of your dream. This Toronto-based web design company vouches to meet your standards by design going above and beyond.
What’s the wait for? Go forth and check out our services!